81 Marketing Tools and Software for Every Business & Budget

In the digital age, businesses need marketing tools that can deliver results—fast. Whether you’re a small startup watching every penny or an established brand looking for top-tier solutions, the right tools can make or break your marketing strategy. But finding the right mix for your business, your goals, and, most importantly, your budget? That’s where things get tricky.

At Jus Agency, we know that your marketing stack should work for you, not drain your resources. We’ve curated the ultimate list of 81 marketing tools and software that covers everything from automation to analytics, social media, and beyond—designed for every business size and budget.

Customer Relationship Management (CRM) Tools

1. Linqbase: Power Your Business to Maximum Growth

Linqbase is more than just another CRM—it’s a high-performance tool crafted by marketing experts to streamline your entire sales process. Built on High Level software, Linqbase offers advanced features to help businesses capture, convert, and nurture leads like never before.

• Webchat & Appointment Booking: Linqbase integrates seamlessly with your website, allowing you to engage with leads in real-time, book appointments, and manage conversations in one place.

• Comprehensive Lead Management: Stop juggling between platforms. Linqbase consolidates all your leads, ensuring no opportunity is ever missed.

• Proven Results: With over 1.2 million businesses using High Level through 40,000 agencies, Linqbase has a proven track record of success—and at Jus Agency, we’ve seen it deliver transformative growth for clients firsthand.

Businesses that implement Linqbase experience maximum growth, relevance in their industry, and a positive impact in their communities. If you’re ready to elevate your sales process, Linqbase is the CRM you need.

At Jus Agency, we’ve partnered with Linqbase to bring you a tool that’s as passionate about driving results as we are. We’re here to ensure your business gets the momentum it needs to grow.

2. Zoho CRM: All-in-One Business Solution

Zoho CRM is another powerful solution, designed for businesses of all sizes. With its intuitive dashboard, Zoho allows you to manage leads, automate marketing tasks, and track customer interactions seamlessly. It’s ideal for companies seeking a fully integrated system with an easy learning curve.

3. Moosend: Perfect for Email Marketers

For businesses that prioritize email marketing, Moosend offers a robust CRM solution paired with automated email marketing campaigns. It’s perfect for small businesses looking to engage customers and nurture leads with minimal manual effort.

4. Zendesk: Customer Support on Steroids

Zendesk is known for its customer service solutions, but its CRM capabilities are equally impressive. Zendesk integrates customer support with sales, providing a 360-degree view of customer interactions. It’s ideal for businesses that want to prioritize customer service while optimizing their sales funnel.

5. Pipedrive: Focused on Sales & Simplicity

Pipedrive is designed with sales teams in mind. It offers a simple, user-friendly interface and powerful sales tracking features. With Pipedrive, you can track every deal in your pipeline, from lead generation to closing the sale, making it a favorite for businesses focused on driving revenue growth.

Online Advertising Tools

6. AdStage: Simplify and Automate Your PPC Reporting

Managing PPC campaigns across multiple platforms can feel overwhelming, especially when you’re tasked with reporting on all of them. Enter AdStage, a game-changing tool that automates your ad management and reporting processes. With AdStage, you can manage, optimize, and report on campaigns across all major PPC platforms—including Google Ads, Facebook Ads, LinkedIn Ads, and more—in one place.

• Unified Reporting: Instead of spending hours pulling data from each platform, AdStage consolidates everything into an easy-to-read dashboard.

• Automation: AdStage offers automation tools that let you set up recurring tasks, freeing up your time for higher-level strategy.

• Data Visualization: AdStage helps you visualize the performance of your campaigns with sleek charts and graphs that make interpreting data easier than ever.

Whether you’re a seasoned PPC professional or just starting out, AdStage’s tools give you the control and insights needed to elevate your campaigns.

7. Perfect Audience: Retargeting Made Simple

Perfect Audience is a retargeting platform that helps businesses reach their audience across the web and social media. With Perfect Audience, you can serve targeted ads to users who have previously visited your website, giving you a second chance to convert them into paying customers. It’s an ideal tool for businesses looking to increase brand visibility and drive more sales from previously engaged visitors.

8. Google Keyword Planner: Optimize Your Campaigns with Smart Targeting

Google Keyword Planner is a powerful tool for building highly targeted PPC campaigns. By providing keyword suggestions, search volume data, and bidding estimates, Keyword Planner ensures that your campaigns are set up for success from the start. It’s a go-to resource for businesses that want to fine-tune their ad targeting and improve their search engine visibility.

9. AdRoll: Retargeting and Prospecting in One

AdRoll is another retargeting platform, but it also offers prospecting features to help you reach new audiences. AdRoll’s comprehensive suite of tools allows businesses to engage potential customers across display, social, and native ad channels. With its user-friendly interface and advanced targeting capabilities, AdRoll is perfect for businesses looking to drive conversions and expand their audience reach.

10. WordStream: Improve Your PPC Performance

WordStream simplifies PPC campaign management for small to medium-sized businesses. It offers tools for campaign analysis, performance tracking, and optimization, helping you squeeze more ROI from your ad spend. WordStream’s 20-Minute Work Week feature allows you to make impactful changes to your campaigns quickly, giving you time back to focus on strategy.

Social Media Tools

11. NapoleonCat: Streamline Your Social Media Management

For social media managers who are juggling multiple platforms and accounts, NapoleonCat is the ultimate solution. It’s more than just a scheduling tool—NapoleonCat offers a full suite of features designed to simplify your social media workflows and save you time.

• Unified Inbox: Stop switching between accounts and platforms. NapoleonCat consolidates all your social media messages into one inbox, making it easy to respond quickly and efficiently.

• Collaboration Features: If you manage social media with a team, NapoleonCat makes collaboration seamless with tools that keep everyone on the same page.

• Automated Moderation: Let NapoleonCat take care of repetitive tasks like hiding or flagging inappropriate comments so you can focus on higher-value interactions.

In-Depth Analytics: Gain access to powerful analytics that help you understand what’s working and where there’s room for improvement.

NapoleonCat is designed for busy teams that need to work smarter, not harder. Its combination of automation and analytics means you can stay ahead of the game without getting bogged down in the details.

12. Buffer: Simple and Effective Scheduling

Buffer is a popular tool for scheduling posts across multiple platforms, and it’s known for its user-friendly interface. It allows marketers to plan and publish content, track performance, and engage with their audience—all from one place. Buffer is great for businesses looking for a simple yet effective solution for managing their social media presence.

13. Hootsuite: Manage Your Social Media Empire

Hootsuite is one of the most comprehensive social media management tools available. With features for scheduling, monitoring, and reporting, Hootsuite is designed for businesses with large social media operations. It’s ideal for brands managing multiple social accounts or those that need in-depth analytics and insights.

14. BuzzSumo: Uncover Top-Performing Content

BuzzSumo is a content discovery and social analytics tool that helps you identify what’s trending in your industry. By analyzing what content is performing well across platforms, BuzzSumo helps you craft content strategies that resonate with your audience. It’s the perfect tool for businesses that want to stay ahead of social trends and create content that drives engagement.

15. Iconosquare: Elevate Your Instagram & Facebook Analytics

Iconosquare is a must-have for businesses focusing on Instagram and Facebook. It provides detailed analytics on follower growth, engagement rates, and content performance. Iconosquare also offers scheduling tools and reporting features, making it an all-in-one solution for businesses that prioritize social media insights and optimization.

Search Engine Optimization (SEO) Tools

16. Ryte: Ensure Your SEO Strategy is Delivering Results

Ryte is the all-in-one platform that gives marketers the ability to manage their entire SEO strategy from start to finish. Ryte goes beyond just keyword research; it helps you analyze and optimize the entire website experience for users and search engines alike.

• Comprehensive Website Audits: Ryte scans your site for any issues that might be impacting your SEO performance—from broken links to page speed optimization.

• Content Optimization: With Ryte, you can ensure that the content you create is not only relevant but also fully optimized to meet SEO standards.

• Impact Tracking: Measure your SEO efforts with Ryte’s detailed analytics, allowing you to make data-driven decisions about your strategy.

Ryte is ideal for businesses that are serious about refining their SEO approach to ensure measurable results. It’s a key tool for marketers who want to ensure every piece of content they create is aligned with their overall marketing goals.

17. Ahrefs: A Comprehensive SEO Toolkit

Ahrefs is one of the most widely used SEO tools for a reason. It offers robust features that include keyword research, backlink tracking, and competitor analysis. Ahrefs is known for its extensive data and easy-to-use interface, making it a favorite for SEO professionals looking to build stronger strategies and outrank competitors.

18. SEMrush: SEO and Beyond

SEMrush is a powerhouse when it comes to SEO. Beyond its keyword research tools, SEMrush offers features for content marketing, PPC, and social media management. With SEMrush, marketers can track rankings, find opportunities for improvement, and even analyze competitor strategies to stay ahead of the curve.

19. Moz: SEO Insights Simplified

Moz has long been a trusted name in the SEO world. Known for its user-friendly tools and comprehensive educational resources, Moz offers everything from keyword research and site audits to link tracking and page optimization. For marketers new to SEO, Moz’s beginner-friendly interface is a major plus.

20. Keywords Everywhere: Chrome Extension for Keyword Insights

Keywords Everywhere is a simple yet powerful Chrome extension that gives you real-time data on search volume, cost-per-click, and competition for any keyword you type into Google. It’s perfect for quick keyword insights and for marketers who need a fast way to find high-impact keywords without diving into a full SEO platform.

Content Creation and Design Tools

21. Adobe Spark: Free, Easy, and Stunning Content in Minutes

Adobe Spark is a favorite among marketers for good reason. It’s a free tool that makes creating professional-looking webpages, videos, and graphics incredibly easy—even if you have no design experience. Adobe Spark includes three apps:

• Spark Page: Create beautiful webpages without needing advanced web design skills or a complicated CMS.

• Spark Post: Design eye-catching social media posts, infographics, and other visual content.

• Spark Video: Craft engaging videos with themes, templates, and text overlays—no video editing experience required.

With Adobe Spark, you can skip the hassle of complicated design tools and start creating content that looks polished and professional right away. It’s a go-to tool for marketers who need to produce a variety of content quickly without sacrificing quality.

22. Venngage: Create Infographics That Tell a Story

Infographics are one of the most effective ways to communicate complex information in a visually engaging way. Venngage is an infographic maker that simplifies the process with pre-built templates and easy-to-use design tools. Whether you’re presenting data, creating a marketing report, or summarizing your latest blog post, Venngage makes it easy to turn your ideas into beautiful, shareable graphics.

23. Piktochart: Turn Data into Engaging Visuals

Piktochart is another powerful tool for turning data into engaging visuals, but it also goes beyond infographics. Piktochart offers tools for designing reports, presentations, and even posters. With its drag-and-drop interface and extensive template library, Piktochart is perfect for marketers who want to elevate their content and create professional-grade visuals without a steep learning curve.

24. Canva: Design Anything, Anywhere

Canva has become one of the most popular design tools for marketers, offering a range of templates for everything from social media posts and presentations to flyers and business cards. With an intuitive interface and thousands of customizable templates, Canva is perfect for businesses looking to create high-quality designs on the fly. Whether you’re a seasoned designer or a beginner, Canva has the tools you need to create visually appealing content.

25. Recordit: Capture Your Screen with Ease

Need to create quick tutorials or how-to videos? Recordit is a lightweight screen recording tool that allows you to capture your screen and turn it into a GIF or video. It’s perfect for marketers looking to demonstrate a process or showcase software features in a fast, straightforward way.

26. Kap: Easy and Free Video Screen Recording

Kap is another simple tool for screen recording, but it’s especially favored by marketers who work with Mac. It’s an open-source screen recording app that allows you to export your recordings as GIFs, videos, or even live streams. It’s a great option for creating tutorials, product demos, or any type of instructional content.

27. Adobe Color CC: Find the Perfect Color Palette

Color is an essential element of content creation, and Adobe Color CC helps you nail it every time. This tool allows you to create and save color schemes based on images, existing palettes, or color theory. It’s a must-have for marketers looking to ensure their designs are visually cohesive and aligned with their brand’s color scheme.

Video Marketing Tools

28. Wistia: Ad-Free Video Hosting with Analytics That Drive ROI

Wistia is more than just a video hosting platform; it’s a complete video marketing solution designed to give you control over your content and optimize your video efforts. Here’s why Wistia stands out:

• Ad-Free Experience: Say goodbye to irrelevant ads. Wistia allows you to host videos directly on your website with smooth playback and no interruptions. This ensures a clean, professional experience that keeps your audience focused on your content.

• Responsive Video Player: Wistia’s player adjusts seamlessly to any screen size, ensuring your videos look great on mobile, desktop, and everything in between.

• Powerful Analytics: Track viewer engagement and key metrics, such as play rates, average viewing time, and engagement drop-offs. These insights allow you to fine-tune your video marketing strategy to improve performance over time.

• Lead Generation Features: Wistia allows you to add customizable CTAs and email capture forms directly into your videos, helping you convert views into leads.

Whether you’re creating product demos, tutorials, or brand stories, Wistia gives you the tools to maximize the impact of your video content while ensuring a flawless user experience.

29. Vidyard: Personalized Videos that Convert

Vidyard is a video marketing tool designed for businesses that want to connect with their audience in a more personalized way. With Vidyard, you can create and send customized videos to individual prospects or leads, making your marketing efforts more personal and engaging. Vidyard also offers powerful analytics, allowing you to see who’s watching your videos and how they’re engaging with your content, helping you optimize your strategy for conversions.

30. Vimeo: High-Quality Video Hosting for Professionals

Vimeo is known for its professional-grade video hosting and high-quality playback. It’s an ideal platform for businesses that prioritize visual aesthetics and want to maintain brand integrity across all content. Vimeo also offers customizable video players, detailed analytics, and team collaboration tools, making it a great option for creative teams looking to streamline their video marketing efforts.

31. Loom: Simple, Fast, and Personal Video Communication

Loom is a fast, user-friendly tool for creating quick videos that can be shared via email or embedded into your website. It’s perfect for marketers who need to create instructional content, explainers, or personal messages without spending time on video production. With Loom, you can record your screen and webcam simultaneously, making it ideal for tutorials or client communication.

32. Movavi: Easy Video Editing for Marketers

Movavi is a beginner-friendly video editing tool that allows you to create professional-quality videos without the need for extensive editing skills. It offers a variety of templates, effects, and editing features, making it a great choice for marketers who need to produce high-quality videos on a tight deadline.

33. Wave.video: Create and Stream Videos in Minutes

Wave.video is a versatile tool that allows you to create, edit, and stream videos easily. With its drag-and-drop interface, Wave.video makes video creation accessible to marketers of all skill levels. You can create branded content, social media videos, and live streams quickly, making it a go-to tool for marketers who need to produce content consistently across multiple platforms.

Event Marketing Tools

34. Eventbrite: Simplify Your Event Management

Eventbrite is a go-to platform for marketers who want an easy, efficient way to manage events and ticketing. Whether you’re organizing a free workshop or a paid conference, Eventbrite handles all the logistics so you can focus on delivering an amazing experience. Here’s why it’s the top choice:

• Customizable Event Pages: Build a branded landing page for your event without needing a separate web developer or designer. Eventbrite’s pages are mobile-responsive and professional.

• Simple Ticketing and Payment Processing: Eventbrite integrates ticket sales and payment processing into one platform, simplifying the attendee experience.

• Free for Free Events: Hosting a free event? Eventbrite doesn’t charge any fees for events with no ticket price, making it perfect for community outreach or promotional events.

By automating ticketing and attendee management, Eventbrite frees up your time to focus on engaging with your audience and maximizing the impact of your event.

35. Facebook Events: Reach Your Audience Where They Are

Facebook Events remains one of the best tools for marketers who want to promote events to a broad audience. With billions of active users, Facebook’s event feature is a great way to spread the word about your event and get your community involved.

• Free Event Promotion: Post your event on your business’s Facebook page to reach your followers without any additional cost.

• Targeted Ads: Boost your event’s visibility by running paid ads to target specific demographics, ensuring you reach the right audience.

• Engagement Tools: Attendees can engage with your event by posting questions, sharing the event with friends, or RSVPing.

36. AddEvent: Streamline Event Scheduling for Your Audience

AddEvent is a simple, powerful tool that allows your attendees to add your event directly to their personal calendars with just one click. This feature minimizes the chance of people forgetting about your event and makes it more convenient for them to participate.

• Calendar Integration: AddEvent works with all major calendar platforms, including Google Calendar, Outlook, and Apple Calendar.

• RSVP Tracking: Easily track RSVPs and see who plans to attend.

• Customizable Embeds: Add the “Add to Calendar” button to your website, event page, or email campaigns for a seamless user experience.

Lead Capture and Conversion Tools

37. Typeform: Beautiful Forms that Boost Engagement

Typeform revolutionizes the way businesses capture leads with beautifully designed, interactive forms. Rather than using standard static forms, Typeform engages users with conversational, easy-to-complete forms that enhance the user experience. Here’s why Typeform is a must-have tool for lead generation:

• User-Friendly Design: Typeform’s sleek and modern forms make filling out a form feel less like a task and more like a conversation.

• Customizable Forms: Easily customize your forms to match your brand and ask the questions that matter most to your business.

• Seamless Integrations: Typeform connects with all your favorite tools, including CRMs, email platforms, and marketing automation software, so you can nurture leads right away.

38. OptinMonster: Convert Visitors into Subscribers and Customers

OptinMonster is a powerful lead generation tool that helps businesses convert website visitors into subscribers and customers. With OptinMonster, you can create visually compelling pop-ups, floating bars, and opt-in forms to capture leads in real-time. What makes OptinMonster unique is its ability to trigger campaigns based on user behavior, ensuring you reach your audience at the right moment.

• Exit-Intent Technology: Recover abandoning visitors with well-timed pop-ups that appear when users are about to leave your site.

• Targeted Campaigns: Use advanced targeting options to display the right message to the right audience, boosting your conversion rates.

• A/B Testing: Easily test different opt-in forms and pop-ups to see what drives the best results.

39. Sumo: Maximize Your Website’s Potential

Sumo offers a suite of tools designed to help you capture more leads, grow your email list, and boost your site’s conversion rates. Whether you’re looking to create high-converting opt-in forms, welcome mats, or scroll-triggered pop-ups, Sumo has you covered. Plus, it’s incredibly easy to set up, making it perfect for businesses of all sizes.

• List Builder: Capture email addresses with attractive pop-ups and integrate them with your email marketing platform.

• Smart Bar: Create a sticky bar at the top of your website to capture leads or promote special offers.

• Traffic Insights: Understand where your site traffic is coming from and use that data to optimize your lead capture strategy.

40. ConvertFlow: All-in-One Lead Conversion Platform

ConvertFlow is the ultimate tool for converting website visitors into leads and customers. It’s an all-in-one platform that enables marketers to create personalized landing pages, pop-ups, and email opt-ins—all without needing a developer. ConvertFlow’s intuitive drag-and-drop interface makes it easy to design conversion paths that guide users from the first touchpoint to becoming a customer.

• Personalization: Deliver personalized offers and content to users based on their actions and behavior on your site.

• Seamless Integrations: ConvertFlow integrates with the leading CRMs, email platforms, and marketing tools to help you nurture leads effectively.

• Automation: Use ConvertFlow’s automation features to engage with leads and move them through your funnel with minimal effort.

Lead Generation Tools

41. Unbounce: Build High-Converting Landing Pages with Ease

Unbounce is the ultimate lead generation tool for creating landing pages that convert. With its intuitive drag-and-drop interface, Unbounce allows marketers to build stunning, mobile-responsive landing pages without needing a developer. You can create and optimize landing pages for any campaign quickly and efficiently.

• Drag-and-Drop Builder: Unbounce makes it simple to create beautiful landing pages with zero coding skills. Customize everything from fonts and colors to forms and images.

• Unbounce Convertables: Engage visitors with pop-ups, sticky bars, and overlays that appear based on custom triggers like time on page or exit intent. This feature helps you target the right offer at the right moment, ensuring higher conversion rates.

• A/B Testing: Experiment with different page layouts, content, and calls-to-action to see which versions convert the best.

Unbounce is perfect for marketers who want full control over their landing pages and offers while ensuring their campaigns are optimized for success.

42. Leadpages: Convert More Visitors into Leads and Customers

Leadpages is a top choice for marketers who need an easy-to-use solution for creating landing pages, pop-ups, and alert bars that capture leads. With its high-converting templates and powerful lead-capture features, Leadpages makes it simple to convert website visitors into leads without the hassle.

• Pre-Designed Templates: Choose from hundreds of professionally designed landing page templates optimized for conversion.

• Conversion Tools: Use lead-capture pop-ups, countdown timers, and alert bars to engage visitors at key moments and drive conversions.

• Built-In Analytics: Get insights into how your landing pages are performing with built-in analytics that show you what’s working and where you can improve.

Leadpages’ simple setup and conversion-focused features make it an excellent option for small to medium-sized businesses looking to grow their email lists and customer base.

43. Instapage: Scale Your Lead Generation with Precision

Instapage is another powerful lead generation tool that enables marketers to create and personalize landing pages at scale. With Instapage, you can create tailored landing pages for each of your marketing campaigns to improve the relevancy and effectiveness of your lead generation efforts.

• Personalization: Use dynamic text replacement to personalize landing page content based on who’s visiting your page, increasing the chances of conversion.

• Collaboration Tools: Instapage’s built-in collaboration features make it easy for teams to work together, providing feedback and making edits in real time.

• Advanced Analytics: Instapage offers detailed analytics and heatmaps so you can see how users interact with your pages and optimize them for better results.

Instapage is ideal for marketers who want to create highly personalized, performance-driven landing pages that cater to specific audience segments.

Website Optimization and CRO Tools

44. Hotjar: Visualize User Behavior for Better Website Optimization

Hotjar is a game-changer for marketers looking to understand how their website visitors interact with their pages. With Hotjar’s heatmaps, session recordings, and feedback tools, you can see exactly what users are clicking, scrolling, and focusing on, giving you the insights you need to optimize your site for conversions.

• Heatmaps: Get a visual representation of where users are clicking, scrolling, and spending the most time on your pages.

• Session Recordings: Watch real user sessions to see how visitors are navigating your site, what they interact with, and where they get stuck.

• Surveys and Feedback: Collect direct feedback from your users to understand what they love or find frustrating about your website.

Hotjar is essential for any business looking to improve its user experience (UX) and make data-driven decisions for conversion rate optimization.

45. Optimizely: A/B Testing for Data-Driven Growth

Optimizely is one of the most powerful A/B testing platforms on the market, enabling marketers to test different variations of their website to see what drives the best results. Whether you want to test headlines, calls-to-action, or page layouts, Optimizely gives you the tools to create and measure experiments that improve your website’s performance.

• A/B Testing: Run experiments on any element of your website to find out what resonates best with your audience.

• Personalization: Deliver personalized content to different segments of your audience to create a more tailored experience.

• Analytics: Track and analyze the performance of your tests to make informed decisions about your website’s optimization strategy.

Optimizely empowers marketers to move away from guesswork and use data to continuously improve their websites and increase conversions.

46. Lucky Orange: Understand and Engage Your Users in Real-Time

Lucky Orange is a robust tool that combines heatmaps, session recordings, live chat, and visitor behavior analytics to give you a comprehensive view of how users are interacting with your site. It’s perfect for marketers looking to improve user engagement and increase conversions through real-time insights.

• Heatmaps and Recordings: See how visitors are navigating your site with heatmaps and watch replays of their sessions to identify friction points.

• Live Chat and Polls: Engage with visitors in real time and ask questions to understand what’s preventing them from converting.

• Conversion Funnels: Analyze the steps users take on your site and identify where they drop off, so you can optimize key pages and drive conversions.

Lucky Orange is ideal for marketers who want to blend behavioral insights with real-time engagement tools to optimize the customer journey.

47. Google Optimize: Test and Personalize for Free

Google Optimize is a free testing tool that integrates seamlessly with Google Analytics, making it easy to run A/B tests, multivariate tests, and redirect tests. If you’re already using Google’s suite of tools, Google Optimize is a great addition to your CRO strategy.

• A/B Testing: Experiment with different versions of your web pages and track performance using Google Analytics data.

• Personalization: Show different content to different user segments to enhance the user experience and increase conversions.

• Advanced Targeting: Set targeting rules based on user behavior, traffic source, or device type to deliver the most relevant experiences.

Google Optimize is a great starting point for businesses looking to experiment with CRO without investing in expensive tools.

48. Clicky: Real-Time Analytics for Website Optimization

Clicky is a real-time analytics tool that gives you a clear view of how visitors are interacting with your site as it happens. While traditional analytics platforms offer insights after the fact, Clicky shows you what’s happening right now, allowing you to make immediate optimizations.

• Real-Time Data: Monitor visitor behavior in real time to understand how your current campaigns and content are performing.

• Heatmaps: See where users are clicking and interacting with your site in real time.

• Uptime Monitoring: Keep tabs on your website’s uptime and performance to ensure visitors have a seamless experience.

Clicky’s real-time approach makes it perfect for businesses looking to stay on top of their website’s performance and respond quickly to issues or opportunities.

Lead Nurturing and Email Marketing Tools

49. Smartlead: Automate and Scale Personalized Email Outreach

Smartlead is the perfect tool for businesses looking to personalize and automate their email outreach at scale. Smartlead’s powerful features help you craft personalized email sequences that resonate with leads, resulting in higher response rates and conversions.

• Multi-Channel Outreach: Send personalized emails across multiple channels with automatic follow-ups.

• Email Sequences: Create email sequences that nurture leads with timely and relevant content, increasing the chances of conversion.

• Analytics and Reporting: Track the performance of your campaigns in real-time and adjust your strategy for optimal results.

Smartlead is ideal for businesses looking to automate personalized email outreach while keeping the human touch.

50. Constant Contact: Easy-to-Use Email Marketing for Small Businesses

Constant Contact is one of the most trusted names in email marketing, offering an easy-to-use platform for creating professional email campaigns. Whether you’re sending newsletters, promotional offers, or event invitations, Constant Contact’s tools make it simple to stay connected with your audience.

• Email Templates: Choose from a wide range of customizable templates to create professional-looking emails in minutes.

• List Segmentation: Target specific segments of your email list with personalized content to boost engagement.

• Automated Email Campaigns: Set up automated welcome emails and drip campaigns to nurture new leads and keep your audience engaged.

Constant Contact is a great option for small businesses looking for a user-friendly email marketing solution.

51. Campaign Monitor: Beautiful, Data-Driven Email Campaigns

Campaign Monitor offers a powerful platform that combines beautiful email templates with advanced analytics, helping you craft visually stunning campaigns that drive results. Its drag-and-drop builder and dynamic content capabilities make it easy to personalize your email marketing at scale.

• Visual Email Builder: Create stunning, responsive email campaigns using an intuitive drag-and-drop interface.

• Dynamic Content: Personalize emails based on subscriber data to deliver highly relevant content to each recipient.

• Actionable Analytics: Measure the performance of your campaigns with detailed analytics and insights that help you improve over time.

Campaign Monitor is perfect for marketers who want a blend of creativity and data to drive their email marketing efforts.

52. MailChimp: All-in-One Marketing Platform for Growing Businesses

MailChimp is a versatile platform that goes beyond email marketing, offering a full suite of tools to help businesses grow their audience and engage with customers. With MailChimp, you can create automated email sequences, segment your audience, and even run social media ads, all from one platform.

• All-in-One Marketing: Manage your email marketing, social media campaigns, and even e-commerce from a single dashboard.

• Automation: Set up automated workflows for abandoned cart emails, welcome series, and more to nurture leads efficiently.

• Advanced Segmentation: Use behavioral and demographic data to target the right audience with the most relevant content.

MailChimp is a great option for businesses looking for an all-in-one platform to manage both email and digital marketing efforts.

53. AWeber: Simplify Your Email Marketing with Automation

AWeber is an easy-to-use email marketing platform that helps small businesses create and send email campaigns that convert. AWeber’s automation features allow you to set up simple drip campaigns, while its email editor makes it easy to design professional emails.

• Automated Campaigns: Use AWeber’s autoresponder feature to send automated sequences that nurture leads over time.

• Drag-and-Drop Editor: Create beautiful emails using a simple drag-and-drop editor with hundreds of customizable templates.

• Integrations: Seamlessly integrate AWeber with other marketing tools and platforms to streamline your workflows.

AWeber is a reliable and straightforward solution for small businesses looking to grow their email marketing efforts.

54. ActiveCampaign: Intelligent Automation for High-Impact Campaigns

ActiveCampaign combines powerful email marketing with advanced automation and CRM capabilities, making it one of the most robust tools on the market for nurturing leads. With ActiveCampaign, you can set up complex workflows, segment your audience, and track the entire customer journey to deliver highly personalized experiences.

• Advanced Automation: Create complex, multi-step automations that trigger based on user behavior, helping you send the right message at the right time.

• CRM Integration: Use ActiveCampaign’s built-in CRM to manage your leads, track interactions, and close deals faster.

• Email Personalization: Tailor your email content to each recipient based on their behavior, preferences, and past interactions with your brand.

ActiveCampaign is ideal for businesses looking for a comprehensive solution that integrates email marketing, CRM, and automation into one powerful platform.

Marketing Automation Tools

55. Drip: E-Commerce Marketing Automation at Its Best

Drip is a powerful marketing automation tool specifically designed for e-commerce businesses. Its platform enables you to create personalized, data-driven campaigns that nurture leads and convert them into paying customers. With its user-friendly interface and robust integrations, Drip allows businesses to craft sophisticated workflows without the complexity.

• Advanced Segmentation: Segment your audience based on behaviors, past purchases, or website interactions to send highly targeted emails.

• Personalized Campaigns: Use Drip’s visual workflow builder to create personalized email sequences that resonate with your audience.

• Multi-Channel Marketing: Go beyond email by integrating SMS marketing, social ads, and more into your automated campaigns.

For e-commerce businesses looking to maximize customer lifetime value, Drip is a must-have tool for crafting personalized customer journeys.

56. Marketo: Comprehensive Marketing Automation for Enterprise-Level Campaigns

Marketo is an enterprise-grade marketing automation platform that offers everything from email marketing and lead management to sophisticated campaign analytics. Known for its powerful features and deep CRM integrations, Marketo is ideal for businesses looking to scale their marketing efforts and manage complex, multi-touch campaigns.

• Lead Scoring: Use Marketo’s advanced lead scoring features to prioritize leads and ensure your sales team focuses on the hottest prospects.

• Behavior Tracking: Monitor how leads interact with your website, emails, and other content to trigger personalized workflows and messaging.

• CRM Integration: Seamlessly integrate with CRM platforms like Salesforce to align your marketing and sales teams, ensuring a smoother customer journey.

Marketo’s comprehensive automation tools make it a top choice for businesses that need to scale their marketing while maintaining precision and effectiveness.

57. Omnisend: Omnichannel Marketing Automation for Growing Businesses

Omnisend is a robust automation platform that helps businesses execute omnichannel marketing strategies by integrating email, SMS, and social media into a single workflow. This tool is particularly effective for businesses looking to provide a seamless customer experience across multiple channels.

• Omnichannel Campaigns: Easily combine email, SMS, push notifications, and social ads in your automation sequences for a cohesive customer journey.

• Pre-Built Automation: Use Omnisend’s pre-built automation workflows for cart abandonment, product recommendations, and welcome series, allowing you to start nurturing leads from day one.

• Advanced Reporting: Track campaign performance with Omnisend’s detailed reports to measure effectiveness and optimize your strategies.

For businesses looking to unify their marketing channels and enhance customer experience, Omnisend offers the perfect solution.

Data Reporting and Analytics Tools

58. Digital Marketing Tuner: A Holistic View of Your Marketing Efforts

Digital Marketing Tuner is your go-to tool for a bird’s-eye view of all your marketing activities. Created by OverGo Studio, a HubSpot Partner agency, this tool provides a comprehensive report on your content calendar efficiency, lead generation, email open rates, and more.

• Easy Survey Submission: Provide basic info about your company’s marketing activities through a brief survey.

• Detailed Reports: Get actionable insights that highlight your strengths and weaknesses.

• Strategic Guidance: Use the report to make better marketing decisions and drive improvements across the board.

If you’re looking for a way to gauge the overall health of your marketing strategy, Digital Marketing Tuner is a great starting point.

59. Google Analytics: The King of Data Reporting

Google Analytics remains the gold standard in website performance monitoring and user behavior analysis. With in-depth reports on traffic sources, user demographics, and engagement, Google Analytics helps you understand how visitors interact with your website.

• Customizable Reports: Track key metrics like page views, bounce rates, and conversion goals.

• Audience Insights: Gain valuable insights into your audience’s location, devices, and interests.

• Real-Time Monitoring: Monitor your website’s performance in real-time and make data-driven decisions on the go.

From tracking e-commerce transactions to understanding user behavior, Google Analytics is indispensable for any business serious about data-driven marketing.

60. Google Search Console: SEO Data at Your Fingertips

If SEO is a key component of your marketing strategy, then Google Search Console is essential. It helps you understand how your website is performing in search engines, pinpoint technical SEO issues, and uncover opportunities for improvement.

• Keyword Performance: Track which queries bring traffic to your site and improve keyword strategies.

• Indexing & Crawling Issues: Identify and fix issues that prevent your website from appearing in search results.

• Backlink Monitoring: See who’s linking to your website and analyze the quality of these backlinks.

Google Search Console is the best tool for keeping your website’s SEO in check and improving your visibility on search engines.

61. Databox: One Dashboard for All Your Marketing Data

Databox simplifies the process of tracking marketing data by bringing all your key metrics into one customizable dashboard. You can easily integrate with tools like HubSpot, Google Analytics, Facebook Ads, and more to create a central hub for monitoring your marketing performance.

• Customizable Dashboards: Build your own dashboards to focus on the metrics that matter most to your business.

• Multiple Integrations: Combine data from all your favorite marketing tools into one view.

• Automated Reports: Schedule regular reports to keep your team up-to-date on performance.

For businesses looking for a simplified and visual way to track data from multiple sources, Databox is an excellent choice.

62. RavenTools: Comprehensive SEO and Marketing Reports

RavenTools offers a suite of SEO and marketing tools designed to help businesses generate detailed reports and analyze their marketing campaigns. With RavenTools, you can track keyword rankings, audit websites, and monitor backlinks.

• SEO Audit: Conduct a comprehensive audit of your website’s technical SEO and identify areas for improvement.

• Competitor Analysis: Analyze your competitors’ SEO strategies and discover opportunities to outrank them.

• Automated Reporting: Set up automated reports to deliver performance insights to your team regularly.

RavenTools makes it easy to stay on top of your SEO efforts while generating visually appealing and informative reports for your marketing team.

Digital Asset Management Tools

63. Dropbox: The Gold Standard of Digital Asset Management

Dropbox continues to be one of the most reliable and user-friendly tools for storing and managing digital assets. Whether you’re a solo entrepreneur or a part of a large team, Dropbox makes it easy to store, share, and collaborate on files in real-time.

• Cloud-Based Accessibility: Access your files from anywhere, at any time, across multiple devices.

• Team Collaboration: Use Dropbox Paper to write and collaborate in real-time with your team, ensuring everyone is on the same page—literally.

• File Sharing: Share entire folders or specific files with ease, keeping everyone updated without the hassle of sending endless attachments.

Dropbox helps marketing teams streamline their workflows and ensure all team members have access to the latest assets—without the headache.

64. Google Drive: Streamlined Cloud Collaboration

Google Drive is a top choice for teams that need an integrated platform where documents, spreadsheets, and presentations can be created and stored alongside media assets. With seamless collaboration capabilities and ample cloud storage, Google Drive ensures your team stays productive.

• Real-Time Collaboration: Work simultaneously on Google Docs, Sheets, and Slides with your team and leave comments or suggestions for quick revisions.

• Cloud Storage: Store all your essential marketing materials, from videos to PDFs, in one place.

• Integration: Google Drive integrates seamlessly with other Google Workspace apps, making it a convenient solution for teams that already use Google’s ecosystem.

Google Drive’s flexibility and collaboration features make it a great option for teams that need constant access to shared documents and assets.

65. Box: Secure File Management for Growing Businesses

For businesses that prioritize security and compliance, Box is a fantastic option. With advanced security features and scalable storage, Box is ideal for larger organizations with stringent data protection needs.

• Enterprise-Grade Security: With data encryption, secure file sharing, and access controls, Box ensures your digital assets stay protected.

• Collaborative Tools: Like Dropbox, Box allows teams to collaborate on files and projects in real-time.

• Scalability: As your company grows, Box’s storage and collaboration features scale with you, making it an ideal solution for businesses of any size.

If security is your top priority, Box offers peace of mind without sacrificing collaboration or ease of use.

66. Shift: One Dashboard for Multiple Apps

Shift is designed for marketers who manage multiple accounts and platforms. By consolidating your Google Drive, Dropbox, and other tools into one dashboard, Shift makes it easier to switch between accounts and keep all your digital assets at your fingertips.

• App Consolidation: Manage multiple cloud storage accounts from Dropbox, Google Drive, and more—all within a single platform.

• Efficient Workflow: No need to log in and out of multiple platforms; Shift keeps you logged in and ready to access everything with one click.

• Multi-Account Support: For those managing multiple client accounts or team platforms, Shift makes it seamless to access all accounts at once.

Shift saves you time and keeps you organized by housing all your assets under one digital roof.

67. Brandfolder: Custom Asset Management for Marketing Teams

Brandfolder is a highly specialized digital asset management platform designed for marketers who want to manage their assets with brand consistency in mind. It allows you to store, organize, and share branded content while ensuring everything stays on message.

• Brand Consistency: Keep all your logos, color palettes, and branded content in one place, ensuring your team uses the correct assets for every project.

• Customizable Workflows: Tailor your asset management workflows to fit your team’s needs and make finding assets easier than ever.

• Powerful Search: Brandfolder’s AI-powered search makes it simple to find the exact asset you need, even across large libraries of files.

For teams that work on large-scale branding and content initiatives, Brandfolder helps you maintain consistency and control over your brand assets.

Team Communication and Collaboration Tools

68. Slack: The Ultimate Team Communication Hub

When it comes to team communication, Slack reigns supreme. It’s more than just a messaging app — it’s a complete workspace where your team can collaborate, integrate their favorite tools, and stay productive without endless email threads.

• Real-Time Messaging: Stay connected with team members through instant messaging. You can set up channels for different teams, projects, or departments, ensuring the right people are involved in every conversation.

• Powerful Integrations: With Slack, you can integrate essential tools like Trello, Google Drive, Giphy, and even marketing tools right into your workspace. This makes it easy to manage everything from project timelines to creative assets in one place.

• Organized Collaboration: Break up conversations into relevant channels or create private direct messages, ensuring that communication stays efficient and organized. Whether you’re discussing a big campaign launch or collaborating on design feedback, Slack has you covered.

Slack isn’t just a communication tool — it’s a productivity engine that empowers your team to work smarter, faster, and more collaboratively.

69. Join.Me: Simplified Meetings, Anytime, Anywhere

For teams that need a reliable and simple way to jump on quick meetings, Join.Me offers an intuitive platform for video conferencing. Whether you’re sharing a screen for a live demonstration or holding a brainstorming session, Join.Me ensures everyone is on the same page—literally.

• One-Click Meetings: Start or join meetings with a single click. No downloads or sign-ups required, making it ideal for quick check-ins or client calls.

• Screen Sharing: Share your screen with team members or clients to discuss strategies, review designs, or go over important data in real-time.

Join.Me is perfect for those moments when your team needs to connect on the go without the hassle of setting up complicated software.

70. Zoom: The Go-To for Video Conferencing

Zoom has become synonymous with video meetings, and for good reason. It’s a robust platform with features designed to enhance remote collaboration, whether it’s a quick team update or a full-scale webinar.

• High-Quality Video and Audio: Whether you’re hosting a one-on-one or an all-hands meeting, Zoom ensures you have clear communication with your team.

• Webinars and Recordings: Zoom’s webinar features make it easy to host large-scale virtual events. You can also record meetings for team members who weren’t able to attend, keeping everyone in the loop.

Zoom is a staple for remote teams and distributed companies, helping everyone stay connected no matter where they are.

71. Skype: The Original Video and Voice Chat Platform

While new platforms have emerged, Skype remains a solid option for team communication. It offers video calls, voice chat, and messaging capabilities, allowing teams to stay connected from anywhere.

• Cross-Platform Support: Skype works on mobile devices, desktops, and tablets, making it accessible no matter what device your team is using.

• Low-Cost International Calls: If you’re working with international clients or team members, Skype offers affordable calling rates, making global collaboration easier than ever.

Skype may be the veteran of communication tools, but its reliability continues to make it a great option for marketing teams needing consistent, clear communication.

72. Fellow: Streamlined Meeting Agendas and Team Feedback

Fellow is a fantastic tool for teams looking to structure their meetings better and provide meaningful feedback. It’s built specifically for collaboration during team meetings, project syncs, and one-on-one reviews.

• Collaborative Meeting Agendas: Plan your meetings in advance with shared agendas. This ensures every meeting is productive and focused on clear goals.

• Real-Time Feedback: Fellow allows team members to give and receive feedback on projects, meetings, and performance, ensuring constant improvement and growth.

If your team is looking to boost its productivity during meetings and give actionable feedback, Fellow is the perfect addition to your toolkit.

Project Management Tools

73. Fellow.app: Your Meeting Management Companion

One of the standout tools in the realm of project management is Fellow.app. Designed to make meetings more productive, Fellow.app takes the stress out of planning and organizing team discussions.

• Collaborative Agendas: Fellow connects seamlessly with your calendar, allowing you to create collaborative meeting agendas that keep everyone on track. This means that every team meeting or one-on-one can have a clear purpose and structure.

• Central Hub for Notes and Feedback: Replace scattered notes and sticky reminders with a centralized hub for meeting notes, action items, decisions, and feedback. This ensures accountability and clarity in every project you tackle.

• Free 14-Day Trial: Get started with Fellow for free for 14 days and discover how it can revolutionize your team’s meetings and project management.

Fellow.app isn’t just a project management tool; it’s a way to foster a culture of collaboration and efficiency in your team.

74. Trello: Visualize Your Projects with Ease

Trello is a favorite among small teams and individuals for its intuitive, Kanban-style interface. This tool makes it simple to organize tasks and projects visually, making it easier for everyone to stay aligned.

• Customizable Boards: Create boards for different projects, and set up to-do lists and cards to track tasks. Each card can be tagged with due dates, members, labels, and attachments to keep everything organized.

• Collaboration Made Simple: Trello allows team members to comment on cards, share files, and collaborate in real-time. It’s perfect for both individual to-do lists and managing complex campaigns.

• Proven Track Record: At HubSpot, we rely on Trello daily for campaign management. Want to learn how we do it? Check out our guide on managing marketing campaigns in Trello.

With Trello, you can turn chaos into clarity, ensuring your team stays on the same page throughout every project phase.

75. Brafton: Tailored for Content Marketers

For content marketers, Brafton is the ideal project management system, purpose-built for managing content workflows.

• Preloaded Templates: Brafton comes equipped with templates specifically designed for content marketing, making it easy to hit the ground running. Customize workflows as needed to fit your unique processes.

• Robust Features: From content calendars and project tracking to intuitive approval processes and performance tracking, Brafton offers all the tools you need to manage your content marketing efforts effectively.

• Digital Asset Management: Easily manage your digital assets in one place, ensuring your team has everything they need at their fingertips.

With Brafton, you won’t find a more specialized project management tool designed for the unique needs of content marketers.

76. TrueNorth

TrueNorth offers robust project tracking features designed for teams of all sizes.

• Visual Roadmapping: This tool provides a visual representation of project timelines, helping teams stay aligned on deliverables and deadlines.

• Progress Tracking: Easily monitor project status and identify potential bottlenecks to keep your campaigns on track.

TrueNorth is perfect for teams looking to maintain visibility and accountability in their project management.

77. Workamajig

Designed specifically for creative agencies, Workamajig combines project management with financial tools.

• Comprehensive Project Management: From initial project planning to billing, Workamajig covers all bases to ensure that your creative projects run smoothly.

• Resource Management: This tool helps you allocate resources effectively, ensuring that every team member is utilized efficiently.

If you’re in a creative environment, Workamajig is tailored to meet your unique project management needs.

78. Asana

Asana is known for its flexibility and ease of use, making it a popular choice among marketing teams.

• Task Management: Create tasks, set due dates, and assign them to team members. Asana allows for customizable workflows, so you can tailor your project management approach to fit your specific needs.

• Team Collaboration: Team members can comment, attach files, and keep everyone updated on project progress in one place.

With its intuitive interface, Asana is a go-to tool for marketers looking to enhance team collaboration.

79. Airtable

Airtable combines the simplicity of a spreadsheet with the power of a database, making it an ideal tool for project management.

• Customizable Views: Users can switch between grid, calendar, and Kanban views to manage projects according to their preferences.

• Collaboration Tools: Airtable allows team members to collaborate in real time, providing updates and sharing files efficiently.

This versatility makes Airtable a powerful tool for marketers who value organization and flexibility.

80. Wrike

Wrike offers advanced project management capabilities tailored for teams needing detailed tracking and reporting.

• Real-Time Collaboration: With Wrike, teams can work together seamlessly, providing updates and collaborating on tasks in real time.

• Custom Dashboards: Create dashboards that fit your team’s needs, allowing you to track project performance at a glance.

Wrike is perfect for larger teams that require detailed project management features and comprehensive reporting.

81. ProofHub

ProofHub is a simple yet effective project management tool that combines essential features in one platform.

• Task Management: Assign tasks, set deadlines, and track progress all in one place.

• Centralized Communication: Keep all communication regarding a project in one location, reducing the clutter of emails and messages.

With its straightforward interface, ProofHub is ideal for teams looking for a no-fuss project management solution.

Choosing the Right Tools for Your Business

When selecting marketing tools, consider the unique needs of your business and how each tool aligns with your goals. Are you looking to enhance your social media presence, improve email marketing, or boost SEO? The options listed above cater to various aspects of marketing, ensuring you can find the right fit for your strategy. Leverage these 81 marketing tools and software to streamline your processes and drive results. At Jus Agency, we’re dedicated to helping businesses like yours harness the power of effective marketing strategies.

Our FREE 2025 Marketing Plan Template  lays out the exact steps to hit your targets, sharpen your strategy, and reach your audience with precision. Download it now and unlock expert momentum that delivers!