When CompCare Urgent Care, a trusted provider of urgent care, physical therapy, and virtual healthcare services, sought to solidify its position as Minnesota’s leading healthcare destination, they turned to Jus Agency. They needed more than a standard marketing plan—they required bold strategies, expert insights, and results-driven execution.
Here’s how we partnered with them to deliver transformative growth and establish them as a regional leader in healthcare services.
The Challenge: Unlocking Untapped Potential
CompCare faced several critical obstacles:
- Low Brand Recognition: Despite their comprehensive services, they struggled to stand out.
- Ineffective Digital Channels: Underutilized platforms limited patient engagement.
- Seasonal Volatility: Fluctuating patient traffic created inconsistent revenue streams.
- Brand Confusion: Their name, “CompCare,” often led to misconceptions about their services.
These challenges hindered their ability to align their exceptional offerings with the visibility and recognition they deserved.
Jus Agency’s Strategic Approach
At Jus Agency, we believe in driving momentum through bold, expert-backed strategies tailored to each client’s needs. For CompCare, we implemented a dynamic three-pronged approach:
1. Strategic Positioning & Brand Messaging
We began by refining CompCare’s brand narrative. Their unique strengths—speed, convenience, comprehensive care, and onsite pharmacy—were spotlighted across all communication channels. This strategic positioning helped differentiate CompCare from competitors and conveyed clear value to potential patients.
2. Plug-In Marketing Team & Execution
Jus Agency became an extension of CompCare’s team, providing end-to-end marketing solutions. Our agile plug-in model ensured:
- Consistent brand messaging across platforms.
- High-quality content creation.
- Seamless execution of campaigns that resonated with target audiences.
3. Fractional CMO Leadership
Through fractional CMO services, CompCare gained senior-level marketing leadership without the overhead of a full-time hire. This role ensured:
- Alignment between marketing efforts and business goals.
- Real-time adaptability to optimize strategies for maximum ROI.
4. Targeted Google Ads Campaigns
Our targeted Google Ads strategy focused on:
- High-intent search terms.
- Geo-specific campaigns.
- Engaging ad creatives that emphasized key benefits such as rapid service and virtual consultations.
From Foundation to Execution: A Phased Approach
Phase 1: Building a Strong Foundation
We laid the groundwork for sustained growth by:
- Rebranding & Messaging Overhaul: Streamlined CompCare’s messaging to reinforce their leadership in speed and convenience.
- Customer Journey Mapping: Enhanced patient engagement through personalized touchpoints and automated follow-ups.
- Content Strategy: Developed SEO-optimized blog posts that improved organic visibility and established thought leadership.
Phase 2: Scaling Visibility and Engagement
In this phase, we amplified CompCare’s reach:
- Google Ads: Launched campaigns targeting high-intent keywords, boosting patient inquiries and conversions.
- Community Partnerships: Fostered local collaborations to strengthen brand trust and awareness.
- Retention Programs: Introduced loyalty programs to drive repeat visits and referrals.
Phase 3: Ongoing Performance Optimization
Marketing success requires constant iteration. We:
- Monitored campaign performance through detailed weekly and monthly reports.
- Optimized strategies based on data insights, ensuring continued growth and engagement.
Results: Driving Momentum and Real Growth
Jus Agency’s partnership with CompCare delivered measurable success:
- 45% Increase in Patient Visits: Winter patient visits exceeded targets.
- Significant Rise in Virtual Consultations: Daily virtual visits outperformed projections.
- 32% Boost in Brand Recognition: CompCare became a go-to name for urgent care in Minnesota.
- 8.75:1 ROAS on Google Ads: For every dollar spent on ads, $8.75 was generated in revenue.
Client Feedback:
“Jus Agency’s expertise transformed our approach. Their strategies brought in results we hadn’t achieved before, and their team felt like an extension of ours.”
Key Takeaways for Business Success
CompCare’s success highlights the importance of expert marketing strategies tailored to a business’s unique needs. Jus Agency’s approach—strategic, dynamic, and results-driven—delivers tangible outcomes that go beyond expectations.
Ready to Elevate Your Marketing Game?
Whether you need a strategic marketing overhaul, an agile plug-in team, or expert leadership with fractional CMO services, Jus Agency is here to help. Don’t wait to drive your business forward. Reach out to Julia Ager at julia@jusagency.com.
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