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Six Reasons Small Businesses Should be Running Ads on Bing

Microsoft invested an incredible $10 billion to revolutionize search with its new AI-powered Microsoft Bing and Edge. As a small business owner, it’s important to reach potential customers for your success. While there are numerous digital marketing channels available, Bing Ads can be a great but often over-looked option for small businesses. Here are six reasons why you should explore Bing Ads:

  1. Access to a Large Audience: Bing has over 160 million unique searchers every month, making it the second-largest search engine globally. By running ads on Bing, you can reach a vast number of potential customers compared to other platforms. Moreover, Bing’s less crowded ad space can help your ad campaigns stand out.
  2. Lower Cost Per Click: The cost per click (CPC) for ads on Bing is typically lower than other platforms such as Google Ads or Facebook Ads. With less competition for ad space, Bing is more affordable for small businesses with a limited budget to begin their digital marketing efforts.
  3. Targeted Advertising Options: Bing Ads provides various targeting options, such as location, device type, language, and more, allowing you to reach your ideal audience. Bing users also tend to be a more established, older demographic which works perfectly for many businesses.
  4. Easy-to-Use Interface: Bing Ads has a simple and intuitive user interface, making it easy for small business owners to get started with their ad campaigns quickly. The platform also offers helpful tutorials and customer support to assist you.
  5. Chat GPT Integration: One of the most exciting features of Bing Ads is its recent integration with Chat GPT technology. This is exciting for two reasons. First is that it brings a new wave of users to Bing; meaning more potential clients for you. Second is you can use the AI technology, to create more personalized ad campaigns using natural language processing (NLP). By tailoring your ads to your target audience’s preferences and interests, you can increase engagement and conversion rates. Win-win.
  6. Cross-Platform Capabilities: Finally, Bing Ads offers cross-platform capabilities, allowing you to run ads on both Bing and Yahoo search engines. This means that you can reach even more potential customers with your ad campaigns.

To summarise, Bing Ads can be a cost-effective and efficient way for small businesses to reach potential customers. With its large audience, targeted advertising options, and easy-to-use interface, it’s definitely worth considering as part of your digital marketing strategy. Finally with the integration of Chat GPT technology, you can create more personalized ad campaigns that stand out from the competition and take advantage of the new platform while it’s still cost effective.


Julia Ager, Director & Marketing Strategist | Jus Agency — Twitter: @jusagency

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